Hansel

How do you reposition an in-house flooring department of a leading furniture store in Delbrück on the market? And how do you give traditional craftsmanship a modern, unique look that causes a sensation?

You start with an intensive workshop and get to know all the protagonists. Puro Design then develops two brand worlds, each accompanied by a new corporate design. One brand world is adapted to the classic of the furniture store, but this relaunch is straighter and more consistent. The second brand world is Hansel Bodenbeläge's online shop. Puro is focusing on a new, high-quality image in the field of digital shopping with a reduced look, new claim, emotional language and changed colour world.

The impact in the industry environment: extraordinary and courageous.