Background:
Amidst the breathtaking change in our world, Bellagrafie, as a valued client of Puro Design, has taken a bold step to adapt to rapid changes. In this fascinating era, characterized by an increasingly hectic and complex reality, Bellagrafie has recognized that realigning as a company and brand is not only inevitable but also crucial. The necessity to remain not only relevant but also deeply meaningful has become evident.
Strategy/Implementation:
Together with Puro Design, Bellagrafie has not only created a captivating Brand Identity System but rather an inspiring new brand experience. The focus lies not only on the company's contemporary premium appeal but also on a deep empathy for people within their individual contexts. The challenge was to transcend familiar markets and target audiences to increase Bellagrafie's visibility and desirability.
Outcome:
The result is a captivating and timeless design that masterfully combines Bellagrafie's functional and minimalist appearance with modern elements. With outstanding creativity and dedication, Puro Design has crafted a unique brand experience that not only represents the authentic values of Bellagrafie but also enables successful penetration into new markets and audiences.